Day 4

Subject:  How to turn leads to customers

Hi [firstname],

So you have the lead, now you need to turn that lead into a customer, but how do you do it?

Here are some tips for you today:

1. Give everyone plenty of free information

By giving every new lead that comes to your business plenty of high-quality information with no strings attached, you will be able to build rapport, increase their trust in you, and demonstrate your expertise. By building those three aspects, you can significantly boost the number of people who go from leads to customers.

2. Ask your leads what they want and need

Sometimes the products you sell aren't exactly what people want or need, for this reason, a great practice is to ask them simply what they need from you. While many won't respond, there will be some who will tell you outright what they need, at which point you should go ahead and build the products to fit the needs.

3. Provide each customer with a broad range of products and price ranges.

Some customers can only afford to speed $9 on a basic ebook, while others are willing to pay you $10,000 for a step-by-step course that gives them everything needed for immediate results. By creating products to fit all budgets, you can rest assured you will get the most from each lead.

4. Be Real

More people than ever before expect the businesses and entrepreneurs they interact with online to act like "real people." That is, they expect you to be personable, and to interact with them in such a way that you seem like someone they know personally. This can be a dramatically beneficial tool to increase your lead to opt-in ratio.


Grab your copy of Lead Generation Authority and youll find out a complete plan for lead generation

[link to sales page]

Warmly,

[Your Name]
